Let’s face it — returns are a nightmare.
Every returned item not only dents your profit margins but also chips away at your brand’s reputation. Whether it’s due to a cracked screen, a dented part, or a product that didn’t survive the delivery process, one thing is often to blame: poor protective packaging.
At Advanced Protective Packaging, we’ve spent decades helping businesses in Manchester and the surrounding areas avoid this very problem. And today, we’re diving into exactly how the proper protective packaging can help you significantly reduce product returns and give your customers a better experience from unboxing to usage.
With the rise of e-commerce and fast shipping expectations, your products face more handling, stacking, and transport than ever before. A simple jostle in the back of a van can mean disaster if your packaging isn’t up to scratch.
Here’s what poor packaging can lead to:
🛑 In short: bad packaging = bad business.
Product returns aren’t just an inconvenience — they come with a real price tag.
According to industry reports, returns can cost up to 30% of the product’s value, once you factor in:
So what’s the fix? You guessed it — protective packaging done right.
Effective protective packaging isn’t a one-size-fits-all solution. That’s where we come in.
At Advanced Protective Packaging, we don’t just throw bubble wrap at your product and hope for the best. We custom-design packaging solutions using high-performance materials that protect your goods during every stage of transport.
Our range of packaging foams is carefully selected to match your product’s shape, weight, fragility, and delivery method.
Lightweight and flexible, Nomafoam provides shock-absorbing protection for delicate items. Ideal for electronics, instruments, or anything that needs a little TLC during transit.
Need high impact resistance? Polyurethane is your go-to. It cushions against drops and rough handling — perfect for fragile items like glassware or sensitive components.
Rigid and strong, polystyrene offers excellent edge and corner protection. This is great for heavier items or goods shipped over long distances.
Durable, reusable, and water-resistant, polyethylene packaging solutions is ideal for packaging that’s both sustainable and strong. Plus, it’s great for custom moulded inserts.
📦 With these materials, we create bespoke packaging solutions that dramatically reduce the risk of in-transit damage — and, by extension, customer returns.
Choosing the proper packaging isn’t just about avoiding damage — it’s about creating a seamless brand experience and operational efficiency.
Here’s what you gain with quality packaging:
A local electronics distributor in Manchester came to us struggling with a high rate of returns due to cracked displays. After switching to our custom polyethylene foam inserts, their return rate dropped by over 70% within three months.
That’s the power of packaging done right.
We get it — you might be tempted to package products yourself using off-the-shelf materials. But DIY packaging often misses the mark on:
With Advanced Protective Packaging, you get tailored solutions backed by decades of experience. We design with your product in mind — not just the box it fits in.
Based in Manchester, we support businesses across the surrounding areas with:
Got questions or need help with your packaging? Just call us on 0161 724 8080 — we’re here to help.
Q: Can custom packaging really reduce returns that much?
A: Absolutely. The right material and design can significantly lower the risk of damage during shipping, saving you money and headaches.
Q: What types of products can benefit from foam packaging?
A: Almost anything — from electronics and machinery to fragile items like glass, ceramics, or tools.
Q: Are your packaging materials environmentally friendly?
A: Many of our foams, like polyethylene, are recyclable or reusable, helping reduce waste in your packaging process.
Q: Can I get a sample before committing to a whole order?
A: Yes! We offer samples and prototypes to make sure the fit and function are perfect before production.
Product returns are more than just a logistical issue — they impact your bottom line, your brand image, and your customer loyalty. But the solution is simple: invest in innovative, protective packaging.
At Advanced Protective Packaging, we help you reduce returns, protect your goods, and deliver a better customer experience — every time.
📞 Call 0161 724 8080 or visit the contact page to speak to our packaging experts.
Let’s stop product returns before they start — one box at a time.
