When we think about branding, our minds often jump to logos, websites, or social media ads. But what if we told you one of the most powerful tools for brand visibility might already be sitting in your warehouse? Yep, we’re talking about printed packaging tape — the unsung hero of the protective packaging world.
Let’s explore how this simple, cost-effective solution can turn every parcel into a marketing opportunity, all while keeping your products safe in transit.
Printed packaging tape is exactly what it sounds like — adhesive tape that’s been customised with your company’s logo, name, message, or even handling instructions. It serves a dual purpose: securing your packages and promoting your brand with every delivery.
Advanced Protective Packaging, based in Manchester, offers high-quality printed packaging tape tailored to your specific business needs. Whether you’re shipping locally or nationwide, this minor upgrade can leave a lasting impression.
So, why should you consider investing in printed tape over plain brown or clear tape? Here’s what makes it such a branding gem:
Custom-printed tape transforms a plain box into a branded delivery experience. It reinforces your brand identity the moment your package hits the doorstep — a powerful first impression.
Forget flashy ads and pricey campaigns — printed tape turns every shipment into a moving billboard. It’s a budget-friendly way to keep your brand in front of customers, suppliers, and anyone in the delivery chain.
Professional-looking packaging builds trust. When customers see branded tape, they’re reassured that they’re dealing with a legitimate, detail-oriented company. This helps encourage repeat business and referrals.
Printed tape offers an added layer of security. It’s much easier to detect tampering when your packaging tape is custom-printed, making it harder for parcels to be meddled with unnoticed.
Alright, now that you’re sold on the idea — how do you pick the right kind of packaging tape? Not all recordings are created equal. Here’s what to look out for:
The adhesive’s strength depends on what you’re sealing. Are you packing heavy boxes, or just lightweight shipments? Advanced Protective Packaging provides tapes with varying adhesive strengths to suit your specific needs.
Pro Tip: If your packages travel long distances or are subject to rough handling, go with a stronger adhesive.
There are different tape materials available — PVC, polypropylene, and even eco-friendly options. Each has its own perks:
Printed tapes can be applied manually or via a machine. If your business sends out a high volume of packages, a tape dispenser or automated machine can boost efficiency and consistency.
Advanced Protective Packaging has been serving businesses in Manchester and the surrounding areas with high-quality protective packaging solutions for over 30 years. Here’s why they’re the go-to choice for printed packaging tape:
✅ In-house design and printing
✅ Fast turnaround times
✅ Multiple material and adhesive options
✅ Personalised customer support
✅ Based locally — quick and convenient delivery in Manchester and beyond
Have questions or need expert advice? Give them a ring at 0161 724 8080 — they’re always happy to help.
Ready to level up your packaging game? Here’s a quick checklist:
Absolutely! From retail and eCommerce to electronics and food, printed tape adds value across sectors.
Many providers, including Advanced Protective Packaging, offer flexible order sizes. Perfect for small businesses or seasonal campaigns.
Lead times vary, but Advanced Protective Packaging offers quick turnarounds, especially for local Manchester businesses.
Not at all! While slightly pricier than plain tape, the branding benefits far outweigh the cost.
In today’s competitive market, every touchpoint with your customer counts — including packaging. Printed packaging tape isn’t just for sealing boxes; it’s an opportunity to showcase your brand, boost professionalism, and deliver peace of mind.
Whether you’re a small business in Manchester or a growing eCommerce brand across the UK, protective packaging doesn’t have to be bland or forgettable.
So why not make your packaging work for you?
👉 Reach out to Advanced Protective Packaging at 0161 724 8080 or via our contact page and see how printed tape can give your business a branded edge.
