Expert Guide from Advanced Protective Packaging, Manchester
When it comes to packaging, one size definitely doesn’t fit all. Whether you’re shipping fragile electronics, bulky machinery, or handmade crafts, choosing the proper protective packaging materials can make or break your product’s safety—and your customer’s satisfaction.
At Advanced Protective Packaging, based in Manchester, we’ve spent decades helping businesses protect their products with custom packaging solutions. From bespoke foam packaging to corrugated boxes, cheap bubble wrap, and everything in between, we’ve got you covered.
But how do you know what material is right for your products? This guide walks you through the most common packaging types—what they’re made of, what they’re best for, and how to choose the right one for your specific needs.

Why Protective Packaging Matters
Let’s face it—your product might be brilliant, but if it shows up damaged, your customer won’t care. Here’s what good packaging does:
- Prevents damage during transit
- Enhances product presentation
- Improves brand perception
- Reduces return rates
- Saves costs in the long run
It’s not just about boxes and bubble wrap; it’s about designing a protective system around your product.
Types of Packaging Materials Compared
Now, let’s dive into the top materials and products used at Advanced Protective Packaging and compare their strengths and ideal use cases.
1. Foam Packaging (Polyurethane, Polyethylene, Polystyrene, Nomafoam)
Best for: Fragile, high-value, or sensitive items
Foam is a flexible, shock-absorbing material that’s ideal for custom-fit protection. At Advanced Protective Packaging, we offer a range of foam options:
- Polyurethane (PU): Soft and flexible; suitable for lightweight or delicate items
- Polyethylene (PE): Dense and rigid; excellent for heavier or electronic goods
- Polystyrene (EPS): Lightweight and cost-effective; commonly used for insulation and light products
- Nomafoam: Specialised foam with great cushioning and surface protection, often used in high-end applications
Why choose foam?
- Custom-cut for a snug fit
- Excellent shock resistance
- Professionals look for high-end products
- Lightweight for lower shipping costs
2. Corrugated Packaging Boxes
Best for: General-purpose packaging, shipping, and stacking
Corrugated boxes (you know, those sturdy cardboard ones) are the backbone of the packaging world. They’re strong, recyclable, and can be printed with your branding.
Available options at Advanced:
- Single-wall or double-wall corrugated boxes
- Custom sizes and printing available
Why choose corrugated?
- Cost-effective
- Lightweight yet strong
- Easy to recycle
- Customisable and stackable
3. Bubble Wrap
Best for: Wrapping individual products or adding extra cushioning
Bubble wrap is an old favourite, and for good reason. It’s lightweight, reusable, and provides an extra layer of protection around oddly shaped or fragile items.
Why choose bubble wrap?
- Inexpensive
- Flexible and easy to use
- Great for void fill and surface protection
4. Pallet Wrap (Stretch Film)
Best for: Securing multiple items on a pallet
Used for stabilising shipments, pallet wrap holds products together and protects them from dust and moisture.
Why choose pallet wrap?
- Easy to apply
- Protects from external damage
- Prevents tampering and shifting
5. Packaging Tape & Printed Tape
Best for: Sealing boxes and adding brand value
At Advanced, we offer standard packaging tape and custom-printed packaging tape—perfect for securely sealing your packages and showcasing your brand.
Why choose printed tape?
- Tamper-evident
- Brand visibility during transit
- Reinforces your packaging design

Factors to Consider When Choosing Packaging Materials
Which one should you use? Here’s how to narrow it down:
1. Product Fragility
- Delicate? Go for foam or bubble wrap.
- Sturdy? Corrugated boxes do the trick.
2. Weight
- Heavier products require sturdier packaging (such as PE foam or double-wall corrugated).
- Lightweight items? Polystyrene or single-wall boxes might be enough.
3. Presentation
- Need to impress? Custom foam inserts or printed boxes make a great first impression.
- On a budget? Standard materials can still look good with branded tape.
4. Cost
- Foam offers more protection but costs more.
- Corrugated and bubble wrap are more affordable for mass use.
5. Sustainability
- Corrugated boxes and some foams are recyclable.
- Consider minimal packaging and recyclable materials for an eco-friendly edge.

Why Choose Advanced Protective Packaging?
Located in Manchester, we serve businesses across the North West and surrounding areas, offering tailored packaging solutions to fit every need.
What we offer:
✅ Bespoke Foam Packaging
✅ Corrugated Packaging Boxes
✅ Nomafoam, Polyurethane, Polyethylene, Polystyrene
✅ Bubble Wrap, Pallet Wrap, Packaging Tape
✅ Printed Packaging Tape for branding
📞 Got questions? Give us a call at 0161 724 8080 – we’re happy to help!
FAQs
Q: Can I get packaging customised to my product shape?
Absolutely. We specialise in custom foam packaging cut precisely to your product’s dimensions.
Q: Do you offer eco-friendly packaging options?
Yes! Many of our corrugated materials are recyclable, and we always strive to use sustainable packaging where possible.
Q: How do I know which foam type is best?
It depends on your product’s weight, fragility, and the method of shipment. We’ll walk you through the best options.
Q: Do you deliver outside Manchester?
Yes, we serve Manchester and the surrounding areas—give us a call!
Wrapping It Up
Choosing the proper protective packaging doesn’t have to be a headache. Whether you’re wrapping delicate glassware, securing electronics, or shipping heavy machinery, there’s a solution that fits—and we’re here to help you find it.
At Advanced Protective Packaging, packaging should protect your product and your reputation. With decades of experience and a full range of materials—from bespoke foam to corrugated boxes, bubble wrap, and beyond—we’re your go-to team in Manchester for all things packaging.
👉 Ready to upgrade your packaging game? Call us today on 0161 724 8080, or visit our contact page.











